SUBMARINO TIKTOK
I worked as the Creative Head for the relaunch of Submarino's TikTok, now focused on the Gamer and BookToker audience. During my time at A-Lab, my partner Renan Serighelli and I had complete freedom to create the scripts for short videos for all the influencers. Weekly, we brainstormed topics and wrote 8-15 scripts for all content creators. During this period, we also had constant meetings with these creators to co-create ideas for their networks. It was a role that involved both creation and creative management.
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