At the start of the COVID-19 pandemic, I was the Art Director for Corona beer, working with Mutato at Draftline São Paulo of Ambev Brewery. Our challenge was to communicate as a beer brand sharing the same name with the virus without harming the brand's image on social media. To avoid negative comments, we created the "Rediscovering Paradise" campaign, promoting wellness and travel to Brazil's paradisiacal beaches. We offered discounts to those who registered their Corona bottles on our landing page, booking many hotels for future trips post-pandemic. Launched in Brazil, Canada, Chile, India, and the UK, the campaign resulted in about 14,000 reservations in over 1,000 hotels, supporting small hospitality businesses and boosting tourism.
